Digital Marketing Predictions for 2017 – Top 11

Many industry experts had a lot of predictions for 2016 in digital; some turned out to be true while many didn’t. As we enter 2017, a lot of people contributed their predictions for this year. Here we present our own list of predictions:
  1. Top social networks: Facebook to remain on top of social media throne due to the huge growth as the platform continues to provide tools & features to attract new users while retaining existing ones who can't live without it. Twitter has been struggling lately and seems will continue to do so in 2017 unless it makes some serious changes. Google
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Social Branding – Build Your Reputation Strategically

Organizations have always realized the importance of building and nurturing strong brands. Brands are strategic assets that can benefit the organization in the long term. With social media, businesses discovered different uses of this new medium including social selling, social customer service, social advertising, as well as social branding. As a matter of fact, social branding proved to be probably the most critical uses of social media for businesses of all types. But despite the opportunity it provides, the problem here is, and unlike other channels, social media requires special attention from organizations since they are open to customer direct interaction which is viewed by
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Private Social Networks – Or Online Forums 2.0

I remember the good old days long before social networks such as Facebook or Twitter were created; we used to collaborate in communities through online forums. Forums existed in all topics and they provided platforms for people with common interests to communicate freely outside the inflexible frame of the corporate website. You might see forums integrated with company websites to cover specific areas such as customer support or member discussion to allow free feedback from community members or product users for that matter. This has changed a bit with the introduction of open social networks such as Facebook. People discovered more freedom with more features
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