We talk all the time about how digital technology can be used to make a true transformation in our communities. The fact is, however, most of businesses and governmental organizations use modern technology in the most traditional manner; build a brochure-type website, use social media in one communication direction only to promote your own services, or build a mobile app to be a website-copy installed in your audiences’ devices. True value is not really there.
One exception is in the case of Threadless. In case you have never heard of it before, Threadless (https://www.threadless.com/) is an apparel company/online community of artists and an e-commerce website based in Chicago, founded in year 2000.