Sometimes I get to wonder what makes some products more successful than others that have very similar features and covering the same market. Marketing genius lays in just that; creating a differentiation from other similar products. Brands do that by altering the perception of target market. Better yet, if you could use feedback from the target market and content generated by your consumers to understand the motivation about your product and use it to create the perception you desire them to reach about you/your product, well, then you could conquer the market.
Doritos is an example of a successful brand (Doritos is a product of Frito-Lay Corporation) that utilizes user-generated content (UGC) to create a positive perception. Read more