Doritos – Integrating Social Media with Advertising Strategy

Sometimes I get to wonder what makes some products more successful than others that have very similar features and covering the same market. Marketing genius lays in just that; creating a differentiation from other similar products. Brands do that by altering the perception of target market. Better yet, if you could use feedback from the target market and content generated by your consumers to understand the motivation about your product and use it to create the perception you desire them to reach about you/your product, well, then you could conquer the market.

Doritos is an example of a successful brand (Doritos is a product of Frito-Lay Corporation) that utilizes user-generated content (UGC) to create a positive perception. Read more


Private Social Networks – Or Online Forums 2.0

I remember the good old days long before social networks such as Facebook or Twitter were created; we used to collaborate in communities through online forums. Forums existed in all topics and they provided platforms for people with common interests to communicate freely outside the inflexible frame of the corporate website. You might see forums integrated with company websites to cover specific areas such as customer support or member discussion to allow free feedback from community members or product users for that matter.

This has changed a bit with the introduction of open social networks such as Facebook. People discovered more freedom with more features available in such platforms, and companies started to follow them there as well.

Read more

Threadless – Digital For Crowdsourcing Success

Threadless_LogoWe talk all the time about how digital technology can be used to make a true transformation in our communities. The fact is, however, most of businesses and governmental organizations use modern technology in the most traditional manner; build a brochure-type website, use social media in one communication direction only to promote your own services, or build a mobile app to be a website-copy installed in your audiences’ devices. True value is not really there.

One exception is in the case of Threadless. In case you have never heard of it before, Threadless ( is an apparel company/online community of artists and an e-commerce website based in Chicago, founded in year 2000.

Read more

You cannot grow unless…

SS Quote-Grow Change-22022016-1You cannot grow unless you are willing to change – Leon Brown

If you want something you’ve never had…

SS Quote-Want Do-22022016-1If you want something you’ve never had, then you’ve got to do something you’ve never done – JD Houston

If you desire to make a difference in the world…

SS Quote-World Difference-22022016-1If you desire to make a difference in the world, you must be different from the world – Elaine Dalton

Welcome & Intro

about us

Welcome to the blog!

So what this blog is all about? First, let’s tell you a bit about our company; Social Strategy.

Social Strategy Ltd. is a digital marketing provider based in Qatar. Our main three business lines are:

  • Social media marketing and management
  • Mobile apps development
  • Website development and management

Now, although there are many other providers of similar services in the region, but what we believe sets us apart is our approach; as we look at technology as only tools and means to achieve a goal, which in most cases is increasing the client’s brand equity through digital.

Technology today provides amazing new opportunities. The integration of social, web and mobile gives you direct access to consumers and shortens your time to market massively. However, with these new opportunities come new challenges; you are expected to be online 24/7, and since you are exposed to the world through your digital channels, it means you are also exposed to criticism not to mention competition. You have to act fast and to have a plan.

Social Strategy helps you plan your digital initiatives by aligning them to your corporate goals and understanding your target audience. To learn more about our services, please visit:; we’ll be happy to work together.

As for this blog, it is intended to reflect our unique philosophy in adapting digital and social media in particular into your organization. Terms such as social business are now used to describe organizations that, not only have presence on social media, but rather utilize this medium to truly have a conversation between the employees of all levels and the market in large in an organized, effective manner.

The title of the blog “lead & inspire” refers to how new digital and social media technologies are inspiring organizations around the world for new opportunities that never existed before, and by utilizing these technologies, these organizations are leading others.

We are really inspired by the digital transformation and we would like to share some of it here. We also would appreciate your active participation whether by commenting or suggesting new ideas/content. And of course don’t forget to subscribe to our newsletter and visit our social media channels.

So let’s take this journey together!